In the advertising industry audiences are carefully studied so that advertisers can understand exactly how to sell to them. Show the examiner you understand how and why advertising agencies study audiences.
Standard Occupational Classification is putting different people into different groups to help researchers group the people who they ask for their market research.
Psychographics (a common attitude)
Geodemographics (where they live)
Age
Gender
Descriptive research - describes your audience and their characteristics; for example, who are your current audiences, where do you live, how old are they?
Analytical research - seeks to understand 'how' and 'why'. What motivates audiences? For example, why did they buy every other Ryan Gosling DVD but not the last one?
Predictive research - considers 'what if' situations; for example, what will happen if we change the name of our company?
Tracking research - long-term research that monitors changes taking place over time; for example, how has the pattern for subscription season ticket sales changed over the past three years?
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