Task 7 - Audience Research

Task 7

Audience Research

There are many sources of information. They are very useful. The first one is Television Ratings. Television is the ultimate world of advertising media and finding out vital information. Television is useful because the TV doesn't lie. Advertisements have to be 100% truthful no matter how they may twist words. I find television a useful way of finding the cheapest but best beauty products because there are always adverts on TV about them and I evaluate which products would be most benefitial for me. 



The second one is Programme Profiles. They are a breakdown on who watches certain programmes and clarify them into certain group sectors so they kmow how to target different audiences and make a good impact. This is useful to an advertiser because they can justify what spcific audiences like from the results of these programmes. Also this means it's easier for advertisers to target specific programmes.


 The next one on the agenda is a Rate Card. For a 30 second advert it averagely costs £350,000. Remember, that's for a 30 second placement on TV. A rates' card is a document containing prices and descriptions for the various ad placement options available from a media outlet. There are many websites and companies which sell rate cards or advertise them. This is because they have already done the research to see which rate works the best in the media and on television. This makes it useful for an advertising company because some of the hard work is done for them. Although their will be different prices depending on which programme it's for. For example 'Coronation Street' will be much more expensive than a minority programme shown at an unsocial hour.



Online Information Packs are the next thing. I am having a look at ITV's and Channel 4's media information packs. In ITV's it shows viewing figures of the week. You can also see information about programmes that are on these channels. That's the same for Channel 4.