Task 2: Styles of Television Advertising

When advertising, you have to pay attention to what audience you are targeting at. 

In this blog I will be explaining the different types of advertising.

Humour

The first type of advertising is humour. Humorous adverts are designed to make the audience laugh. A lot of adverts are humorous. This is because when something's funny, it usually sticks in your head. Humour adverts are targeted at a large range of audiences. You get humour adverts targeted at children, adults and teens. Funny adverts are more intriguing than adverts about lectures etc. This is because it's more appealing therefore it makes the audience more open to being influenced. An advert humour is used in is the 2013 Pot Noodle advert. In the advert, there is a man dressed up as a woman pretending to be a 'wag' who loves pot noodle. This advert compliments the product because it is sarcastically copying adverts with 'wag's in to show that everybody loves pot noodle. It is rememberable because the man is dressed as a woman and has a male voice. This advert is also known as a parody advert.

Parody  

Parody adverts are adverts which copy others in a sarcastic way. They are interpreting other adverts in a   funny way. They are also known as fictional adverts. This style of advertising makes the audience laugh or find the advert funny, which creates a good atmosphere. Parody adverts are made to be remembered. Comedy is remembered because it makes people laugh, which makes them feel happy. Parody's are good for selling informal products - like Pot Noodle because with an informal product you can put an informal, light hearted twist on the adverts for it. The clip below is an example of a parody advert.

 

Shock

Adverts that are 'shocking' usually have a dramatic twist, dramatic story or even have 'shocking' facts in them. Dramatic story lines usually draw in the audience. They can be used by having real facts, communicated to the audience in a scary/shocking way. The audience will usually remember shock advertisements because they are usually outrages. This makes the advert rememberable. Shocking adverts do have some disadvantages though, for example some people may be affected by some adverts like this. This could then create negative feedback and even complaints and eventually have the advert banned.

 

Surrealism

Surrealism adverts are usually abnormal, strange and weird. They catch your eye. They can make you laugh. They make you feel as if you are in a surreal world yourself because the adverts are so controversial that you begin to become drawn in to this new experience. They are usually funny like the advert shown below (Rubber Duckzilla). Although they can also be weird and can be terrifying .

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