Friday, 25 April 2014
Tuesday, 1 April 2014
Target Research Evaluation
This is my evaluation for my Survey that I produced on SurveyMonkey. 7 people answered my survey and from the data provided I have a more expanded idea about how popular Haribo's are.
The first question was 'Do you like jelly sweets?' The response was that one person said no and six people said yes. This shows that most people do in fact like jelly sweets. This question was not about Hairbo's, I asked people if they liked jelly sweets to see if people would then give honest opinions and then find out if they like Hairbo's the most out of all of the jelly sweets.
My next question was 'If yes, would you say that Haribo's were your favourite brand of jelly sweets?'. On this question roughly 58% of people said and 42% said no. From this conclusion Haribo's obviously are the favourite for most people but not for all.
This question was a little bit different from the other questions. I asked 'What is your favourtie Haribo sweet?' The response was the part that was different. Instead of having tick box answers, I left a box for people to answer themselves. I have a few different answers. The first one that I saw was that someone said 'All of them. I haven't got a favourite'. This then comparing to another answer which was 'I don't like Haribo's'; shows that everyone has a different opinion. I did not get one answer which was the same which is good for observing because then I had a range of answers to look at.
The next question was a full house yes! The question was 'Haribo's are the most popular kinds of jelly sweets. Would you agree?' Everyone said yes which obviously means that Hairbo's are the most popular kinds of jelly sweets.
This question gave me an indication on how many people really like harribo's. This question was, 'On a scale of 1-10 how much do you like Haribo's?' 45% of people's answers was 9/10. This shows that most people really do enjoy eating Haribo's.
This is the last question of my survey. The question was 'How often do you eat Haribo's in a week?' The most popular answer was 'Once or twice a week'.
Monday, 24 March 2014
Task 2 Target Research
Tuesday, 18 March 2014
task 1 - market and target audience
Analysing adverts
Market Research - adverts
In this advert there seems to be around 6 business people in a meeting congregating. But this is no normal meeting, the people are actually discussing Harribo's and they all have the voices of children. This advert is funny and intensifies the fact that Harribo's aren't just for kids. It shows the adults making things out of harribos as if they are acting like children. This means that whatever age you are you're never too old to love Harribo's. This is proven in many other Harribo adverts but my personal favourite is this one purely because of the irony in the advert. This advert is diverse, which therefore means that it is suitable for all ages. It breaks the barrier between adult humour and child humour because where it involves both, it makes everyone laugh and everyone is happy.
In this advert, this father is being interrogated by the children because he ate the Haribo's. This advert again represents the fact that Haribo's aren't just for children. This evidentially shows that adults love these sweets more than the children do! The father is in fact being interrogated by his own children which is ironic because this puts the children in the place of 'adults' and the adult in the place of the 'child'. This also creates the reality that there is a child in everyone.
In this advert, the adults are fighting as if they are children. Yet again the children are in the place of the adults and are fighting over the Haribo's. This creates a humorous feel. This advert is set in the living room of the family. The camera cross cuts from the adults (aka children) then to the children (aka the adults). This shows the difference in characters.
This advert is a little bit differrent to the rest of the harribo adverts. They are in a "science labratory" for say, and there are two scientists. One is an adult and the other one is a child. There are child 'testers' for the harribos and everyone loves them. At the end the child scientist says 'See, Harribo's are just too good'. This is Harribo's phrase. The advert is quite humorous. Although the advert is different to the others from the perspective of the adults and children swapping places with each other's personalities, they still use a child scientist who is theoretically persevering the adult figure.
This advert is extremely different to the solid adult children life swap we usually see within the other adverts. This advert is about a boy seeing a beautiful young girl who has caught his eye. He says 'She's tangfastic'. This is a play on words because the haribo's are called haribo tangtastics because they are extremely sweet and 'tangy'. The parents then hear what he says and give him a focused look. He then turns around and says 'haribo tangtastics anyone?' This then distracts the fact that the boy was on about the girl.
Market Research - adverts
In this advert there seems to be around 6 business people in a meeting congregating. But this is no normal meeting, the people are actually discussing Harribo's and they all have the voices of children. This advert is funny and intensifies the fact that Harribo's aren't just for kids. It shows the adults making things out of harribos as if they are acting like children. This means that whatever age you are you're never too old to love Harribo's. This is proven in many other Harribo adverts but my personal favourite is this one purely because of the irony in the advert. This advert is diverse, which therefore means that it is suitable for all ages. It breaks the barrier between adult humour and child humour because where it involves both, it makes everyone laugh and everyone is happy.
In this advert, this father is being interrogated by the children because he ate the Haribo's. This advert again represents the fact that Haribo's aren't just for children. This evidentially shows that adults love these sweets more than the children do! The father is in fact being interrogated by his own children which is ironic because this puts the children in the place of 'adults' and the adult in the place of the 'child'. This also creates the reality that there is a child in everyone.
In this advert, the adults are fighting as if they are children. Yet again the children are in the place of the adults and are fighting over the Haribo's. This creates a humorous feel. This advert is set in the living room of the family. The camera cross cuts from the adults (aka children) then to the children (aka the adults). This shows the difference in characters.
This advert is a little bit differrent to the rest of the harribo adverts. They are in a "science labratory" for say, and there are two scientists. One is an adult and the other one is a child. There are child 'testers' for the harribos and everyone loves them. At the end the child scientist says 'See, Harribo's are just too good'. This is Harribo's phrase. The advert is quite humorous. Although the advert is different to the others from the perspective of the adults and children swapping places with each other's personalities, they still use a child scientist who is theoretically persevering the adult figure.
This advert is extremely different to the solid adult children life swap we usually see within the other adverts. This advert is about a boy seeing a beautiful young girl who has caught his eye. He says 'She's tangfastic'. This is a play on words because the haribo's are called haribo tangtastics because they are extremely sweet and 'tangy'. The parents then hear what he says and give him a focused look. He then turns around and says 'haribo tangtastics anyone?' This then distracts the fact that the boy was on about the girl.
Monday, 24 February 2014
Task 3 - Analysing a Television Advert
Task 3 - Analysing a Television Advert
This advert is about pot noodle. It is a parody advert about a 'wag' called Brian. He loves pot noodle.
This advert insinuates that Brian has a really relaxed life, because he eats pot noodle.
In the advert, it shows Brian living 'the life'. It shows him in different locations, relaxing with a pot noodle.
The fact that he is a man dressed up as a woman makes the advert funny and rememberable, but the best part about it is that the advert is like a documentary about Brian and he acts like it is a real documentary.
The area and surroundings:
Brian is in his mansion that him and his football player boyfriend live in. Brian even has a gold fork for his pot noodle to symbolise the pot noodle being amazing and tasty.
This advert is a parody advert for the adverts about wags in adverts.
This advert has made me remember it because of the funny factor. It is hilarious and is a brilliant advert.
Monday, 10 February 2014
Task 6
In the advertising industry audiences are carefully studied so that advertisers can understand exactly how to sell to them. Show the examiner you understand how and why advertising agencies study audiences.
Standard Occupational Classification is putting different people into different groups to help researchers group the people who they ask for their market research.
Psychographics (a common attitude)
Geodemographics (where they live)
Age
Gender
Descriptive research - describes your audience and their characteristics; for example, who are your current audiences, where do you live, how old are they?
Analytical research - seeks to understand 'how' and 'why'. What motivates audiences? For example, why did they buy every other Ryan Gosling DVD but not the last one?
Predictive research - considers 'what if' situations; for example, what will happen if we change the name of our company?
Tracking research - long-term research that monitors changes taking place over time; for example, how has the pattern for subscription season ticket sales changed over the past three years?
Standard Occupational Classification is putting different people into different groups to help researchers group the people who they ask for their market research.
Psychographics (a common attitude)
Geodemographics (where they live)
Age
Gender
Descriptive research - describes your audience and their characteristics; for example, who are your current audiences, where do you live, how old are they?
Analytical research - seeks to understand 'how' and 'why'. What motivates audiences? For example, why did they buy every other Ryan Gosling DVD but not the last one?
Predictive research - considers 'what if' situations; for example, what will happen if we change the name of our company?
Tracking research - long-term research that monitors changes taking place over time; for example, how has the pattern for subscription season ticket sales changed over the past three years?
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