Monday, 24 March 2014
Task 2 Target Research
Tuesday, 18 March 2014
task 1 - market and target audience
Analysing adverts
Market Research - adverts
In this advert there seems to be around 6 business people in a meeting congregating. But this is no normal meeting, the people are actually discussing Harribo's and they all have the voices of children. This advert is funny and intensifies the fact that Harribo's aren't just for kids. It shows the adults making things out of harribos as if they are acting like children. This means that whatever age you are you're never too old to love Harribo's. This is proven in many other Harribo adverts but my personal favourite is this one purely because of the irony in the advert. This advert is diverse, which therefore means that it is suitable for all ages. It breaks the barrier between adult humour and child humour because where it involves both, it makes everyone laugh and everyone is happy.
In this advert, this father is being interrogated by the children because he ate the Haribo's. This advert again represents the fact that Haribo's aren't just for children. This evidentially shows that adults love these sweets more than the children do! The father is in fact being interrogated by his own children which is ironic because this puts the children in the place of 'adults' and the adult in the place of the 'child'. This also creates the reality that there is a child in everyone.
In this advert, the adults are fighting as if they are children. Yet again the children are in the place of the adults and are fighting over the Haribo's. This creates a humorous feel. This advert is set in the living room of the family. The camera cross cuts from the adults (aka children) then to the children (aka the adults). This shows the difference in characters.
This advert is a little bit differrent to the rest of the harribo adverts. They are in a "science labratory" for say, and there are two scientists. One is an adult and the other one is a child. There are child 'testers' for the harribos and everyone loves them. At the end the child scientist says 'See, Harribo's are just too good'. This is Harribo's phrase. The advert is quite humorous. Although the advert is different to the others from the perspective of the adults and children swapping places with each other's personalities, they still use a child scientist who is theoretically persevering the adult figure.
This advert is extremely different to the solid adult children life swap we usually see within the other adverts. This advert is about a boy seeing a beautiful young girl who has caught his eye. He says 'She's tangfastic'. This is a play on words because the haribo's are called haribo tangtastics because they are extremely sweet and 'tangy'. The parents then hear what he says and give him a focused look. He then turns around and says 'haribo tangtastics anyone?' This then distracts the fact that the boy was on about the girl.
Market Research - adverts
In this advert there seems to be around 6 business people in a meeting congregating. But this is no normal meeting, the people are actually discussing Harribo's and they all have the voices of children. This advert is funny and intensifies the fact that Harribo's aren't just for kids. It shows the adults making things out of harribos as if they are acting like children. This means that whatever age you are you're never too old to love Harribo's. This is proven in many other Harribo adverts but my personal favourite is this one purely because of the irony in the advert. This advert is diverse, which therefore means that it is suitable for all ages. It breaks the barrier between adult humour and child humour because where it involves both, it makes everyone laugh and everyone is happy.
In this advert, this father is being interrogated by the children because he ate the Haribo's. This advert again represents the fact that Haribo's aren't just for children. This evidentially shows that adults love these sweets more than the children do! The father is in fact being interrogated by his own children which is ironic because this puts the children in the place of 'adults' and the adult in the place of the 'child'. This also creates the reality that there is a child in everyone.
In this advert, the adults are fighting as if they are children. Yet again the children are in the place of the adults and are fighting over the Haribo's. This creates a humorous feel. This advert is set in the living room of the family. The camera cross cuts from the adults (aka children) then to the children (aka the adults). This shows the difference in characters.
This advert is a little bit differrent to the rest of the harribo adverts. They are in a "science labratory" for say, and there are two scientists. One is an adult and the other one is a child. There are child 'testers' for the harribos and everyone loves them. At the end the child scientist says 'See, Harribo's are just too good'. This is Harribo's phrase. The advert is quite humorous. Although the advert is different to the others from the perspective of the adults and children swapping places with each other's personalities, they still use a child scientist who is theoretically persevering the adult figure.
This advert is extremely different to the solid adult children life swap we usually see within the other adverts. This advert is about a boy seeing a beautiful young girl who has caught his eye. He says 'She's tangfastic'. This is a play on words because the haribo's are called haribo tangtastics because they are extremely sweet and 'tangy'. The parents then hear what he says and give him a focused look. He then turns around and says 'haribo tangtastics anyone?' This then distracts the fact that the boy was on about the girl.
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